คุณไม่ต้องการ “เกม” คุณต้องการ ผลลัพธ์
Gamification ที่ดีไม่ใช่กิจกรรมสนุก ๆ แต่คือ Growth Engine ที่สร้างพฤติกรรมซ้ำ เก็บ First-party Data และพาคนไปสู่ Conversion แบบวัดผลได้
Omelet ช่วยแบรนด์วางกลยุทธ์ ออกแบบ และพัฒนา Gamification Campaign บน LINE Mini App ในมุมผู้บริหาร:
KPI ชัด → Measurement ชัด → Optimize ได้ → ROI อธิบายได้
All Aboard
Agoda for Boats
Client’s objective :
Client wishes to improve performance and enhancefunctionality of the company’s operating system –Boat booking engine as well as its relevant back-officesystem to manage multiple boat operators
Omelet’s deliverables :
Omelet deep dived into the system and provides atransparent method of fixing and improving theclient’s site
Allergan Aesthetics
LINE Survey
Problem :
Educating consumers about beauty operation with authorized clinics
Solution :
On LINE and on ground campaigns with LINE Points as reward
Result :
75% mission completion rate
High Brand
LINE Gamification
Pre-implementation issues :
Buyers want to understand the popularity of each model number of new products before purchasing.
Summary :
LINE users can choose their likes and dislikes by swiping new products Tinder-style. One person will enter the size of the product they would like to apply for in the lottery, and the lottery results will be announced and mailed at a later day.
O2lung
LINE OA Soultion
Client’s objective :
LINE OA for lung patients to check Oxygen level and record for doctors’ review
Omelet’s deliverables :
-Design UX/UI from doctors’ interview and clients’ requirements
-Develop weekly Oxygen tracking system and data dashboard for doctors, so patients can still keep in touch with doctors wherever they are physically
DKSH
LINE OA Solution
Client’s objective :
Establish a communication channel via LINE with integrated catalog and e-commerce through LINE Shopping
Omelet’s deliverables :
LINE Official Account with customized Rich Menu and LINE Shopping integration
GWM
LINE OA Solution
Client’s objective :
To create customized rich menus on Line OA that serve customers in Thailand
Omelet’s deliverables :
Design UX/UI from business requirements and customer journey on LINE OA
Deliver the following functions:
-Promotion
-Product
-Service
-Used cars
-Test drive
-App download
Toyota
LINE OA Solution
Client’s objective :
To collect customer’s birthdate and lifestyle information and to mapexisting member profile database
Omelet’s deliverables :
Krungsri Asset Management
LINE OA Solution
Client’s objective :
To acquire and warm leads ofauto loans via LINE OA
Omelet’s deliverables :
Dusit Central Park
Go-to-market
Client’s objective :
To use LINE OA as a key strategy inlaunching Dusit Central Park andcurate membership database as wellas promote Dusit Central Park eventsand campaigns
Omelet’s deliverables :
By Utilizing 100% LINE’s ecosystem, allowingbrand to
PTT Axis
Employee engagement tool
Client’s objective :
To use LINE OA as an internalengagement tool with monthlycampaign to promote andencourage employees to upskill in AIand increate retention within the firm
Omelet’s deliverables :
Allianz Ayudhya
LINE OA Solution
Client’s objective :
To service insurance policyholders in LINE OA
Omelet’s deliverables :
SCG Gypsum
LINE OA Solution
Client’s objective :
SGI want to make the system automate than manual, including feature such as catalog, location store by area and allowing users to calculate equipment on their own.
Omelet’s deliverables :
Big C
LINE OA Solution
Client’s objective :
To create a personalized experience on LINE OA for Big Card customers
Omelet’s deliverables :
Thonburi Healthcare Group (THG)
CX Design
Client’s objective :
Due to unoptimized customer experience on THG Live application, client has engaged Omelet to revamp UX/UI of the platform
Omelet’s deliverables :
ECOLIFE
CX Design
Client’s objective :
ECOLIFE is embarking on an exciting journey to redesign and enhance their existing system. By refining the platform, we aim to provide users with a more seamless and engaging experience in discovering and participating in eco-friendly activities that contribute to sustainability and climate action.
Omelet’s deliverables :
FHI – TESTMENOW
CX Design
Client’s objective :
Testmenow.com aims to provide a seamless and accessible digital platform where users may find credible health information and arrange appointments at partner clinics for sexually transmitted infection (STI) testing and consultations.
Omelet’s deliverables :
User Analysis
Mood board
UX/UI design for new website
Shell Go+
LINE OA Solution
Client’s objective :
Shell requires that GO+ members can connect with LINE OA to accumulate points, redeem rewards, and receive exclusive privileges as part of their GO+ membership.
Omelet’s deliverables :
UX/UI design and develop system on LINE OA for users to click GO+ button can send Action message for Register or Login GO+ member
Thai Metal Aluminium (TMA)
LINE OA Solution
Client’s objective :
Engage with TMA’s network of users (Aluminium Installer, Homeowner) for better product development and marketing communication
Omelet’s deliverables :
DON MUANG TOLLWAY
Visioning Workshop
Client’s objective :
To create a system that will collect useful customer information that DMT can leverage for future campaigns or enhancements
Omelet’s deliverables :
AMWAY THAILAND
One LINE OA for ALL
Client’s objective :
To develop Amway’s LINE OA to serve 4 strategic areas; social commerce, CRM, personal management and network expansion
Omelet’s deliverables :
PRUDENTIAL THAILAND
Online Insurance Responsive Website
Client’s objective :
To design an engaging customer experience for Prudential’s new online insurance website considering both consumers’ engagement and Prudential’s longstanding heritage as well as optimizing for mobile-first experience
Omelet’s deliverables :
STASHAWAY THAILAND
Zendesk Integration
Client’s objective :
To connect LINE OA to the existing customer service software; Zendesk, to serve customers based in Thailand
Omelet’s deliverables :
DEPA THAILAND
Realtime COVID-19 Updates
Client’s objective :
To create a website that monitors and displays realtime statistics and data regarding the COVID-19 pandemic
Omelet’s deliverables :
Design and Develop a user-friendly Responsive Website on both desktop and mobile, helps creating a better well-being for Thais during the pandemic
