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Author name: Nicha Suwan

12CM_UseCases

12CM INNISFREE

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INNISFREE A mission-based rally campaign on the WeChat Official Account. INNISFREE launched a mission-based rally through its WeChat Official Account […]

12CM_UseCases

Usecase_12CM_COCA-COLA

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COCA-COLA Cross-Marketing Stamp Rally with other restaurants Coca-Cola partnered with participating restaurants to offer special Coca-Cola set menus. Customers who

12CM_UseCases

12CM UNIQLO Japan

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UNIQLO Japan​ Cross-Marketing Stamp Rally with other merchants UNIQLO partnered with local merchants to launch a community-based digital stamp rally

All Blog, Uncategorized

LINE Mini App Gamification Campaign ที่ทำให้ KPI ขยับ — และพิสูจน์ ROI ได้

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คุณไม่ต้องการ “เกม” คุณต้องการ ผลลัพธ์
Gamification ที่ดีไม่ใช่กิจกรรมสนุก ๆ แต่คือ Growth Engine ที่สร้างพฤติกรรมซ้ำ เก็บ First-party Data และพาคนไปสู่ Conversion แบบวัดผลได้
Omelet ช่วยแบรนด์วางกลยุทธ์ ออกแบบ และพัฒนา Gamification Campaign บน LINE Mini App ในมุมผู้บริหาร:
KPI ชัด → Measurement ชัด → Optimize ได้ → ROI อธิบายได้

Update UXUI trend to help you grow your business this year 2024
Top 3 Feature Blog

ส่องเทรนด์ UXUI Design ปี 2024 เทรนด์แบบไหน ดึงดูดลูกค้าของคุณ

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ปี 2024 คือยุคที่ UXUI ไม่ได้มีไว้เพียงแค่สวยงามและใช้งานง่าย แต่ต้องสามารถสร้างเอกลักษณ์และผูกพันกับผู้ใช้อีกด้วย บทความนี้ไปดูเทรนด์ UI ใหม่ล่าสุด ที่จะช่วยให้แบรนด์ของคุณมีดีไซน์โดดเด่น น่าประทับใจ และครองใจลูกค้าให้ยังคงหลงใหลเว็บไซต์ของคุณอยู่เสมอ

TH
EN TH

All Aboard

Agoda for Boats​

Client’s objective :

Client wishes to improve performance and enhancefunctionality of the company’s operating system –Boat booking engine as well as its relevant back-officesystem to manage multiple boat operators​

Omelet’s deliverables :

Omelet deep dived into the system and provides atransparent method of fixing and improving theclient’s site​

  • Route booking​
  • Online Payment ​
  • Boat routes and operators managemen
Read more >

Allergan Aesthetics

LINE Survey

Problem :

Educating consumers about beauty operation with authorized clinics

Solution :

On LINE and on ground campaigns with LINE Points as reward

Result :

75% mission completion rate

High Brand

LINE Gamification

Achieved 25% preliminary research before new arrivals

Pre-implementation issues :

Buyers want to understand the popularity of each model number of new products before purchasing.

Summary :

LINE users can choose their likes and dislikes by swiping new products Tinder-style. One person will enter the size of the product they would like to apply for in the lottery, and the lottery results will be announced and mailed at a later day.

O2lung

LINE OA Soultion

Client’s objective :

LINE OA for lung patients to check Oxygen level and record for doctors’ review

Omelet’s deliverables :

  • -Design UX/UI from doctors’ interview and clients’ requirements

    -Develop weekly Oxygen tracking system and data dashboard for doctors, so patients can still keep in touch with doctors wherever they are physically

DKSH

LINE OA Solution

Client’s objective :

Establish a communication channel via LINE with integrated catalog and e-commerce through LINE Shopping​

Omelet’s deliverables :

LINE Official Account with customized Rich Menu and LINE Shopping integration​

Read more >

GWM

LINE OA Solution

Client’s objective :

To create customized rich menus on Line OA that serve customers in Thailand

Omelet’s deliverables :

  • Design UX/UI from business requirements and customer journey on LINE OA

    Deliver the following functions:

    -Promotion

    -Product

    -Service

    -Used cars

    -Test drive

    -App download

Toyota

LINE OA Solution

Client’s objective :

To collect customer’s birthdate and lifestyle information and to mapexisting member profile database​

Omelet’s deliverables :

  • LINE Horoscope for valentine daycampaign​
  • Suitable car based on your birthdayand lifestyle
Read more >

Krungsri Asset Management

LINE OA Solution

Client’s objective :

To acquire and warm leads ofauto loans via LINE OA

Omelet’s deliverables :

  • UX/UI design and develop systemon LINE OA users to select type of cars (first-hand, second-hand,big bike etc), car models and see multiple hire purchase options.Customer can then proceed to drop information for the bank tocontact back​
Read more >

Dusit Central Park

Go-to-market​

Client’s objective :

To use LINE OA as a key strategy inlaunching Dusit Central Park andcurate membership database as wellas promote Dusit Central Park eventsand campaigns

Omelet’s deliverables :

  • By Utilizing 100% LINE’s ecosystem, allowingbrand to ​

    • Launch LINE OA within 3 weeks​
    • Provide Park’s online service bookingwithin 1.5 months​
    • Gather >10,000 friends, with >50% aremember and less than 10% block rate ​
Read more >

PTT Axis

Employee engagement tool​

Client’s objective :

To use LINE OA as an internalengagement tool with monthlycampaign to promote andencourage employees to upskill in AIand increate retention within the firm

Omelet’s deliverables :

  • Utilizing Anybot and custom ChatGptmodel, Omelet deliver an employeeengagement tool with various interestingmonthly campaign
Read more >

Allianz Ayudhya

LINE OA Solution

Client’s objective :

To service insurance policyholders in LINE OA

Omelet’s deliverables :

  • UX/ UI design for all insuranceservice functions; e.g. changepolicyholders contactinformation, online claimhistory, payment etc. ​
  • Develop check locationfunctions on hospitals, autorepair garages, service centers​
  • Develop document downloadsfunctions
  •  
Read more >

SCG Gypsum

LINE OA Solution

Client’s objective :

SGI want to make the system automate than manual, including feature such as catalog, location store by area and allowing users to calculate equipment on their own.​

Omelet’s deliverables :

  • develop system on LINE OA andOmoo for users to registermember and view catalog, storelocation and calculate materials​
Read more >

Big C

LINE OA Solution

Client’s objective :

To create a personalized experience on LINE OA for Big Card customers

Omelet’s deliverables :

  • UX/ UI design​
  • Connect Big C LINE Connectwith Big C backend system tocheck reward points ​
  • Customers can redeemcoupons, store in My Couponfunctions before use​
  • Different UI for different tier ofBig Card customers
  •  
Read more >

Thonburi Healthcare Group (THG)

CX Design

Client’s objective :

Due to unoptimized customer experience on THG Live application, client has engaged Omelet to revamp UX/UI of the platform

Omelet’s deliverables :

– Mood board
– UX/UI design for healthcare applications
Read more >

ECOLIFE

CX Design

Client’s objective :

ECOLIFE is embarking on an exciting journey to redesign and enhance their existing system. By refining the platform, we aim to provide users with a more seamless and engaging experience in discovering and participating in eco-friendly activities that contribute to sustainability and climate action.

Omelet’s deliverables :

– Project management
– UX/ UI design for Website
– QA
Read more >

FHI – TESTMENOW

CX Design

Client’s objective :

Testmenow.com aims to provide a seamless and accessible digital platform where users may find credible health information and arrange appointments at partner clinics for sexually transmitted infection (STI) testing and consultations.

Omelet’s deliverables :

  • User Analysis

  • Mood board

  • UX/UI design for new website

Read more >

Shell Go+

LINE OA Solution

Client’s objective :

Shell requires that GO+ members can connect with LINE OA to accumulate points, redeem rewards, and receive exclusive privileges as part of their GO+ membership.

Omelet’s deliverables :

UX/UI design and develop system on LINE OA for users to click GO+ button can send Action message for Register or Login GO+ member

Read more >

Thai Metal Aluminium (TMA)

LINE OA Solution

Client’s objective :

Engage with TMA’s network of users (Aluminium Installer, Homeowner) for better product development and marketing communication

Omelet’s deliverables :

  • Co-create features and platform development, highlighted with Aluminium installation job search and post function
Read more >

DON MUANG TOLLWAY 

Visioning Workshop

Client’s objective :

To create a system that will collect useful customer information that DMT can leverage for future campaigns or enhancements

Omelet’s deliverables :

  • Conduct visionary workshop with DMT’s executives and employees on possible features that DMT should include in their system
  • Design system blueprint for DMT to pitch to their board for system development
Read more >

AMWAY THAILAND

One LINE OA for ALL

Client’s objective :

To develop Amway’s LINE OA to serve 4 strategic areas; social commerce, CRM, personal management and network expansion

Omelet’s deliverables :

  • Features co-creation; Product purchasing, Basket recommendations, and Agents’ goal tracking
  • UX/UI design and interview Amway’s customers to test recommended features​
  • Develop Dynamic Richmenu that allow multiple users type (Agents/Customers) to interact within one LINE OA while collecting behavioral activities​
Read more >

PRUDENTIAL THAILAND 

Online Insurance Responsive Website

Client’s objective :

To design an engaging customer experience for Prudential’s new online insurance website considering both consumers’ engagement and Prudential’s longstanding heritage as well as optimizing for mobile-first experience

Omelet’s deliverables :

  • User testing interview and results summary
  • UX/UI design for all insurance service functions
  • Responsive website for both desktop and mobile
Read more >

STASHAWAY THAILAND

Zendesk Integration

Client’s objective :

To connect LINE OA to the existing customer service software; Zendesk, to serve customers based in Thailand

Omelet’s deliverables :

  • Integration system from LINE to Zendesk
  • Design user-friendly UX/UI for StashAway’s customers to log in and contact admin via LINE OA
Read more >

DEPA THAILAND

Realtime COVID-19 Updates

Client’s objective :

To create a website that monitors and displays realtime statistics and data regarding the COVID-19 pandemic

Omelet’s deliverables :

Design and Develop a user-friendly Responsive Website on both desktop and mobile, helps creating a better well-being for Thais during the pandemic

Read more >