One team from front end to back office.
We build what customers see, connect it to the systems behind your business, and keep it running — payments, rewards, support and data included.
01 / OMELET ECOSYSTEM
The Omelet ecosystem
Every customer touchpoint, seamlessly connected to backend systems — all through one team, OMELET.
CUSTOMER TOUCHPOINTS
LINE OA
LINE MINI App
Website / Web app
Mobile app
Social chat
In-store QR
Connect to OMELET
OMELET
CONNECTED ECOSYSTEM
Two-way Data & System Integration
BRAND & PARTNER SYSTEMS
CRM / Salesforce
POS / ERP
LINE Pay · TrueMoney · Stripe
Logistics
AWS · Microsoft
01 / CAPABILITY
Development
Build
LINE MINI Apps, websites and apps — built low-code when speed matters, custom when it doesn’t fit.
TECHNICAL SCOPE
• LINE MINI App / LIFF
• Websites & web apps
• Mobile apps
• Back-office systems
anybot low-code + custom
Service scope and integrations vary by project.
02 / CAPABILITY
Integration
Connect
Connect LINE to your CRM, POS, e-commerce and partner systems.
TECHNICAL SCOPE
• Messaging API, LINE Login
• CRM · Salesforce
• POS / ERP · Shopify
• Meta API · Webhook
API & data sync
Service scope and integrations vary by project.
03 / CAPABILITY
Payment
Collect
Take bookings and payments inside LINE, or issue cashback through e-wallets.
TECHNICAL SCOPE
• LINE Pay
• TrueMoney e-voucher
• Stripe / online payment
• Booking deposits
Payments are processed by connected payment providers
Service scope and integrations vary by project.
04 / CAPABILITY
Operations
Operate
Run campaigns, coupons and cashback with audit-ready reporting.
TECHNICAL SCOPE
• Campaign setup & operations
• Cashback & coupon operations
• Reconciliation
• SLA tracking & reporting
ISO/IEC 29110
Service scope and integrations vary by project.
05 / CAPABILITY
Fulfillment
Deliver
Deliver rewards, vouchers and confirmations the moment customers qualify.
TECHNICAL SCOPE
• Digital rewards & e-vouchers
• Coupon redemption
• Booking confirmations & reminders
• Reward fulfillment partners
Service scope and integrations vary by project.
06 / CAPABILITY
Admin Support
Support
One inbox for every chat channel, with AI answering first and your team stepping in.
TECHNICAL SCOPE
• Omoo chat center
• AI first response with admin handover
• Receipt checks / OCR
• User roles & reporting
Omoo
Service scope and integrations vary by project.
07 / SHARED FOUNDATION
Data / AI
Single customer view
One customer view for segments, dashboards and AI agents.
SHARED INTELLIGENCE
• Single customer database
• segmentation
• dashboard
• custom ChatGPT & AI agent
• AI recommendation
• Shared across every service
Service scope and integrations vary by project.
02 / LINE360 Customer Journey
From first tap to loyal member
— all inside LINE.
Reach new customers, turn them into members, help them buy and book, support them after the sale, and bring them back — with one customer view across every step.
Select a stage to explore →
Editable UI concepts.
Illustrations are placeholders, not client work or live data.
From First Tap to Loyal Member
One Connected LINE Customer Ecosystem
Data / AI Feedback Loop
Every step informs the next.
Bring data from Reach through Retain into one customer view. Use it to refine segments, personalize engagement and bring customers back.
01 / REACH — SELECTED STAGE
Reach
See the brand before adding a LINE friend.
LINE
Reach
Storefront QR
UI concept
CONCEPT / REACH
LINE TOUCHPOINTS
LINE Ads · Storefront QR
OMELET MODULES
Ads tracking form · Creative
02 / ACQUIRE — SELECTED STAGE
Acquire
Add a LINE friend.
LINE
Acquire
Add friend
CONCEPT / ACQUIRE
LINE TOUCHPOINTS
LINE OA · Rich Menu · MINI App entry
OMELET MODULES
Rich Menu setup · Game campaigns
KPI
New friends · CPF · Block rate
03 / REGISTER — SELECTED STAGE
Register
Become an identified member.
LINE TOUCHPOINTS
LINE Login · MINI App form
OMELET MODULES
Registration & lead forms · Surveys & quizzes
KPI
Member conversion · First-party data
04 / ENGAGE — SELECTED STAGE
Engage
Participate and interact.
LINE TOUCHPOINTS
Messaging API · Flex Message · Step Message
OMELET MODULES
Games · Missions · Personalized content
05 / CONVERT — SELECTED STAGE
Convert
Buy or book.
LINE
Convert
Payment / Booking
UI concept
CONCEPT / CONVERT
LINE TOUCHPOINTS
LINE MINI App · LINE Pay
OMELET MODULES
Booking journey · Coupons · E-commerce
06 / SERVE — SELECTED STAGE
Serve
Get help after the sale.
LINE TOUCHPOINTS
Service messages · Chat
OMELET MODULES
Omoo chat center · AI + admin handover
KPI
Response time · Closed cases
07 / RETAIN — SELECTED STAGE
Retain
Return and participate again.
LINE
Retain
UI concept
CONCEPT / RETAIN
LINE TOUCHPOINTS
Notification OA · Segmented broadcast
OMELET MODULES
Points & rewards · Cashback · Stamps
KPI
Repeat purchase · Redemption
