LINE 360 Services, Web App Development & AI Solutions | The Omelet

ECHOSS CUSTOMER ENGAGEMENT PLATFORM

Turn Visitors to Friends, and Friends to Loyal Customers

Build membership, rewards, gamification and measurable O2O journeys across LINE and WeChat —without forcing customers into another app.

15M+

MEMBERS

2,000+

BRANDS

2,000+

CAMPAIGNS

50M+

INDUSTRIES

15M+

MEMBERS

2,000+

BRANDS

2,000+

CAMPAIGNS

50M+

INDUSTRIES

Built for LINE

Membership, rich menus, targeted messaging, Mini App experiences, LINE Points and Official Account journeys in one connected platform.

Proven on WeChat

Echoss also powers Official Account and Mini Program campaigns in WeChat markets—from mission rallies to tourism passports and retail activations.

THE LOYALTY LOOP

From first visit to lifelong value.

Visit & Join

“Where the journey begins”

  • Via Official Account/ In-store
  • Simple Social account signup
  • Welcome coupon or point

Reward & Convert

  • Earn points by spending
  • Earn campaign benefits
  • Redeem for gifts or discounts

“Encourage repeat visits”

Target & Engage

  • Auto-tagging+segmentation
  • Targeted push notifications
  • Richmenu, limited-time offers

“Segmented messaging”

TierUpgrade&Loyalty

  • Earn more, unlock VIP status
  • Tier-based rewards and perks
  • Boost retention and LTV

“Turn users into long-term fans”

THE ECHOSS SUITE

One platform.
Three ways to grow.

01 / STRATEGIC CRM

Echoss VIP

A LINE-native membership CRM that turns social traffic into an owned customer base.

Member cards & tiers

Points, coupons & vouchers

Targeting & rich menus

Real-time dashboards

02 / DIY ENGAGEMENT

Echoss Wizard

Launch stamp cards, roulette draws and offers from ready-made templates—without code.

No app installation

Fast campaign setup

Smart Stamp verification

Participation analytics

03 / CUSTOM EXPERIENCES

Echoss Campaign

Custom O2O campaigns, CRM experiences and authentication built around your goals.

Mission rallies

Referral & lucky draws

Event check-in

Cross-brand programs

ECHOSS PLATFORM FEATURES

A CRM built around what customers actually do.

See membership status, spending, points and voucher behavior at a glance—then act on it with sharper segments and automated journeys.

Member Management

One customer, one complete picture

Bring every profile, account, store, and transaction into a single source of truth. No more scattered spreadsheets or siloed systems — just clean, connected customer data your whole team can act on.

Turn one-time buyers into regulars

Design tiers, points, and stamp campaigns that keep customers coming back. Reward the behavior that grows your business, and watch repeat purchases follow.

Talk to the right people, not everyone

Segment your audience, tag what matters, and launch targeted campaigns, referrals, and announcements that actually land. Every message reaches the people most likely to respond.

Give more, waste less

Create and deliver coupons, points, gifts, and reward bundles that fire automatically on your own business rules. Personalized at scale, controlled down to the last Baht.

Full control, zero guesswork

Configure settings, manage operational data, and pull the reports you need on demand. Complete visibility, without waiting on anyone.

Storefront Management

A shop your customers actually want to browse

Curate categories, banners, brand groups, and shopping details from one place. Build a voucher storefront that looks like your brand and merchandises itself.

Launch a voucher in minutes, not weeks

Create voucher and stored-value products, then set pricing, validity, and redemption conditions exactly how you want them. Full flexibility, no developer required.

Know where every voucher is, at every moment

Follow orders, redemptions, transfers, and usage status across the entire voucher lifecycle. Complete traceability from purchase to burn.

Numbers you can close the books on

Track settlements, fees, redemption amounts, and billing details with payment reports ready when finance asks. Every transaction accounted for, no more digging into the spreadsheet.

Game Library

Ready to play, right out of the box

Pick from a library of proven game formats built for customer campaigns. No design sprints, no development cycle — just choose a format and go live.

Run the whole campaign from one screen

Create, configure, schedule, and manage every game campaign from launch through wrap-up. Set it up once, and let it run on your timeline.

Prizes worth playing for

Offer LINE Points, Member Points, coupons, or external offer codes as rewards. Give players something they genuinely want, and give your brand a reason to be remembered.

See what's working while it's still working

Track campaign performance, winning records, and credit usage in real time, then export the reports your team needs. Make the next campaign smarter than the last.

Menu Configuration

Your brand's front door on LINE

Build rich menus with custom layouts, interactive actions, display periods, and audience targeting. The first thing customers see, designed exactly the way you want it.

Swap the menu, not the workflow

Schedule, duplicate, review, and remove rich menus across every campaign you’re running. Change what customers see in a few clicks, any day of the week.

Find out which buttons people actually press

Measure total and unique clicks on every menu tile. Learn what your customers reach for, and design the next menu around it.

ACTUAL FEATURE MODULE

Everything you need to run loyalty, offers and engagement.

Configure the customer experience and operate it from one back office—from signup and tier logic to voucher settlement, games, rich menus and analytics.

Offers & Coupon Operations

Create welcome gifts, birthday coupons, cash offers, voucher bundles and coupon books. Support batch validation, redemption tracking, un-redeem and settlement reporting.

Membership & Tier Automation

Build member cards, accumulated-spend tiers, point rules, upgrade logic and behavior-based journeys tailored to each customer segment.

Games & Referral Mechanics

Launch wheel, scratch card, slot machine, card flip, 9-grid, claw machine and MGM refer-a-friend experiences with prize and credit management.

Rich menu personalization

Create multilayer LINE rich menus with audience rules by tier, tag, registration status and campaign period—plus click analytics.

Customer Intelligence​

Track member growth, spending, point activity, voucher performance and campaign results through actionable dashboards.

Flexible store verification

Connect back-office admin, POS, QR code and patented Smart Stamp—no battery, app download or complex integration required.

PATENTED OFFLINE-TO-ONLINE TECH

In one second, offline moment turns into valuable customer data.

01

Open the campaign page

100% web-based inside LINE or WeChat.

02

Press Smart Stamp to screen

No battery, network or complex staff training required.

03

Reward confirmed

Unique secure identity verifies the interaction instantly.

CASE STUDY

Real campaigns.
Different industries.
Proven participation.

ABOUT 12CM

Founded in 2015, 12CM is one of Taiwan Martech leading brands with over 15 million members across 2000+ brands and 10,000+ stores

PATENTED OFFLINE-TO-ONLINE TECH

Ready to turn traffic into loyalty?

Build a customer engagement engine that fits your channels, stores and growth goals.

EN

All Aboard

Agoda for Boats

Client’s objective :

Client wishes to improve performance and enhancefunctionality of the company’s operating system –Boat booking engine as well as its relevant back-officesystem to manage multiple boat operators

Omelet’s deliverables :

Omelet deep dived into the system and provides atransparent method of fixing and improving theclient’s site

  • Route booking
  • Online Payment 
  • Boat routes and operators managemen

Allergan Aesthetics

LINE Survey

Problem :

Educating consumers about beauty operation with authorized clinics

Solution :

On LINE and on ground campaigns with LINE Points as reward

Result :

75% mission completion rate

High Brand

LINE Gamification

Achieved 25% preliminary research before new arrivals

Pre-implementation issues :

Buyers want to understand the popularity of each model number of new products before purchasing.

Summary :

LINE users can choose their likes and dislikes by swiping new products Tinder-style. One person will enter the size of the product they would like to apply for in the lottery, and the lottery results will be announced and mailed at a later day.

O2lung

LINE OA Soultion

Client’s objective :

LINE OA for lung patients to check Oxygen level and record for doctors’ review

Omelet’s deliverables :

  • -Design UX/UI from doctors’ interview and clients’ requirements

    -Develop weekly Oxygen tracking system and data dashboard for doctors, so patients can still keep in touch with doctors wherever they are physically

DKSH

LINE OA Solution

Client’s objective :

Establish a communication channel via LINE with integrated catalog and e-commerce through LINE Shopping

Omelet’s deliverables :

LINE Official Account with customized Rich Menu and LINE Shopping integration

GWM

LINE OA Solution

Client’s objective :

To create customized rich menus on Line OA that serve customers in Thailand

Omelet’s deliverables :

  • Design UX/UI from business requirements and customer journey on LINE OA

    Deliver the following functions:

    -Promotion

    -Product

    -Service

    -Used cars

    -Test drive

    -App download

Toyota

LINE OA Solution

Client’s objective :

To collect customer’s birthdate and lifestyle information and to mapexisting member profile database

Omelet’s deliverables :

  • LINE Horoscope for valentine daycampaign
  • Suitable car based on your birthdayand lifestyle

Krungsri Asset Management

LINE OA Solution

Client’s objective :

To acquire and warm leads ofauto loans via LINE OA

Omelet’s deliverables :

  • UX/UI design and develop systemon LINE OA users to select type of cars (first-hand, second-hand,big bike etc), car models and see multiple hire purchase options.Customer can then proceed to drop information for the bank tocontact back

Dusit Central Park

Go-to-market​

Client’s objective :

To use LINE OA as a key strategy inlaunching Dusit Central Park andcurate membership database as wellas promote Dusit Central Park eventsand campaigns

Omelet’s deliverables :

  • By Utilizing 100% LINE’s ecosystem, allowingbrand to 

    • Launch LINE OA within 3 weeks
    • Provide Park’s online service bookingwithin 1.5 months
    • Gather >10,000 friends, with >50% aremember and less than 10% block rate 

PTT Axis

Employee engagement tool​

Client’s objective :

To use LINE OA as an internalengagement tool with monthlycampaign to promote andencourage employees to upskill in AIand increate retention within the firm

Omelet’s deliverables :

  • Utilizing Anybot and custom ChatGptmodel, Omelet deliver an employeeengagement tool with various interestingmonthly campaign

Allianz Ayudhya

LINE OA Solution

Client’s objective :

To service insurance policyholders in LINE OA

Omelet’s deliverables :

  • UX/ UI design for all insuranceservice functions; e.g. changepolicyholders contactinformation, online claimhistory, payment etc. 
  • Develop check locationfunctions on hospitals, autorepair garages, service centers
  • Develop document downloadsfunctions
  •  

SCG Gypsum

LINE OA Solution

Client’s objective :

SGI want to make the system automate than manual, including feature such as catalog, location store by area and allowing users to calculate equipment on their own.​

Omelet’s deliverables :

  • develop system on LINE OA andOmoo for users to registermember and view catalog, storelocation and calculate materials

Big C

LINE OA Solution

Client’s objective :

To create a personalized experience on LINE OA for Big Card customers

Omelet’s deliverables :

  • UX/ UI design
  • Connect Big C LINE Connectwith Big C backend system tocheck reward points 
  • Customers can redeemcoupons, store in My Couponfunctions before use
  • Different UI for different tier ofBig Card customers
  •  

Thonburi Healthcare Group (THG)

CX Design

Client’s objective :

Due to unoptimized customer experience on THG Live application, client has engaged Omelet to revamp UX/UI of the platform

Omelet’s deliverables :

– Mood board
– UX/UI design for healthcare applications

ECOLIFE

CX Design

Client’s objective :

ECOLIFE is embarking on an exciting journey to redesign and enhance their existing system. By refining the platform, we aim to provide users with a more seamless and engaging experience in discovering and participating in eco-friendly activities that contribute to sustainability and climate action.

Omelet’s deliverables :

– Project management
– UX/ UI design for Website
– QA

FHI – TESTMENOW

CX Design

Client’s objective :

Testmenow.com aims to provide a seamless and accessible digital platform where users may find credible health information and arrange appointments at partner clinics for sexually transmitted infection (STI) testing and consultations.

Omelet’s deliverables :

  • User Analysis

  • Mood board

  • UX/UI design for new website

Shell Go+

LINE OA Solution

Client’s objective :

Shell requires that GO+ members can connect with LINE OA to accumulate points, redeem rewards, and receive exclusive privileges as part of their GO+ membership.

Omelet’s deliverables :

UX/UI design and develop system on LINE OA for users to click GO+ button can send Action message for Register or Login GO+ member

Thai Metal Aluminium (TMA)

LINE OA Solution

Client’s objective :

Engage with TMA’s network of users (Aluminium Installer, Homeowner) for better product development and marketing communication

Omelet’s deliverables :

  • Co-create features and platform development, highlighted with Aluminium installation job search and post function

DON MUANG TOLLWAY 

Visioning Workshop

Client’s objective :

To create a system that will collect useful customer information that DMT can leverage for future campaigns or enhancements

Omelet’s deliverables :

  • Conduct visionary workshop with DMT’s executives and employees on possible features that DMT should include in their system
  • Design system blueprint for DMT to pitch to their board for system development

AMWAY THAILAND

One LINE OA for ALL

Client’s objective :

To develop Amway’s LINE OA to serve 4 strategic areas; social commerce, CRM, personal management and network expansion

Omelet’s deliverables :

  • Features co-creation; Product purchasing, Basket recommendations, and Agents’ goal tracking
  • UX/UI design and interview Amway’s customers to test recommended features​
  • Develop Dynamic Richmenu that allow multiple users type (Agents/Customers) to interact within one LINE OA while collecting behavioral activities​

PRUDENTIAL THAILAND 

Online Insurance Responsive Website

Client’s objective :

To design an engaging customer experience for Prudential’s new online insurance website considering both consumers’ engagement and Prudential’s longstanding heritage as well as optimizing for mobile-first experience

Omelet’s deliverables :

  • User testing interview and results summary
  • UX/UI design for all insurance service functions
  • Responsive website for both desktop and mobile

STASHAWAY THAILAND

Zendesk Integration

Client’s objective :

To connect LINE OA to the existing customer service software; Zendesk, to serve customers based in Thailand

Omelet’s deliverables :

  • Integration system from LINE to Zendesk
  • Design user-friendly UX/UI for StashAway’s customers to log in and contact admin via LINE OA

DEPA THAILAND

Realtime COVID-19 Updates

Client’s objective :

To create a website that monitors and displays realtime statistics and data regarding the COVID-19 pandemic

Omelet’s deliverables :

Design and Develop a user-friendly Responsive Website on both desktop and mobile, helps creating a better well-being for Thais during the pandemic