HUAWEI
Developer Conference Competition Rally
Huawei launched a competitive rally campaign during its Developer Conference to encourage attendees to visit exhibition booths and experience new technologies. Participants collected digital stamps by completing missions at each booth and received digital vouchers after every three stamps. The top three participants with the highest number of collected stamps won Huawei smartphones, creating a highly engaging and competitive event experience.
Key Benefits
• Increased engagement across all exhibition booths • Encouraged attendees to complete more missions • Enhanced participation with real-time leaderboard rewards • Collected visitor engagement data for future marketing
Campaign Highlights
• Campaign Period: 1 Day • 1,053 collect 5,928 Stamps • 1,216 Digital Vouchers Issued • 70% Voucher Redemption Rate • Top 3 Won Huawei Smartphones
