INNISFREE
A mission-based rally campaign on the WeChat Official Account.
INNISFREE launched a mission-based rally through its WeChat Official Account to increase customer engagement and store visits. Customers completed missions such as visiting stores, inviting friends, and recycling empty bottles to collect digital stamps and redeem rewards. The campaign successfully increased new member acquisition, repeat visits, and participation in sustainability initiatives.
Key Benefits
• Increased Official Account membership. • Encouraged repeat store visits with digital rewards • Increased customer engagement through interactive missions • Promoted sustainability with empty bottle recycling
Campaign Highlights
• Campaign Period: 30 Days • 155,524 Digital Stamp Collections • 51,483 New OA Members • 85% Coupon Redemption Rate
