LENOVO
Exhibition Stamp Rally Campaign
Lenovo launched a VIP rally campaign during the ThinkPad X1 product launch event. Invited guests used a digital event passport to check in and participate in product demonstrations, exhibition activities, and interactive sessions throughout the day. Participants who completed the full rally received exclusive gifts during the evening reception, encouraging continuous engagement across the entire event.
Key Benefits
• Simplified VIP event check-in and attendee management • Encouraged participation throughout the entire event • Increased engagement with all product experience zones • Enhanced VIP experience with exclusive rewards
Campaign Highlights
• Campaign Period: 1 Day • 625 Digital Stamp Collections • 336 VIP Participants • 102 Reward Coupons Issued • 80% Coupon Redemption Rate

