LG ELECTROICS
Exhibition Stamp Rally Campaign
LG Electronics launched a WeChat Official Account-based stamp rally during the AWE 2016 Shanghai Appliance Expo. Visitors collected digital stamps by visiting each product booth, encouraging exploration of the entire exhibition. Participants who completed the rally received digital coupons and exclusive gifts, while LG increased visitor engagement and collected valuable customer insights.
Key Benefits
• Increased WeChat Official Account membership • Encouraged visitors to explore all exhibition booths • Increased product engagement and interaction • Collected customer feedback and marketing data
Campaign Highlights
• 4-Day Exhibition Campaign • 4,606 Digital Stamp Collections • 1,574 Campaign Participants • 2,665 Reward Coupons Issued • 70% Coupon Redemption Rate
