Maybelline New York
SKU-Based Stamp Reward Campaign
Maybelline launched a nationwide summer campaign through its WeChat Official Account across 53 stores. Customers earned digital stamps based on the specific SKUs they purchased, encouraging cross-product purchases and repeat store visits. After collecting the required stamps, users received digital reward vouchers redeemable, driving both customer retention and Official Account engagement.
Key Benefits
• Increased WeChat Official Account membership • Encouraged cross-SKU purchases • Increased repeat store visits through reward vouchers • Improved average transaction value
Campaign Highlights
• Campaign Period: 30 Days • 14,224 Stamp Collections • 4,247 Campaign Participants • 37% Increase in Store Traffic • 50% Increase in Customer Spending
