Nespresso
Member Get Member (MGM) Campaign
• Establish a dedicated Nespresso presence within LINE. • Use LINE OA as a channel for communicating and interacting with customers. • Support digital campaign experiences within the LINE ecosystem. • Keep customer interactions within a familiar communication platform. • Enable branded experiences that can be adapted to different campaign objectives.
Key Benefits
• The campaign achieved a reported +30% increase in participation rate. • Encourage existing users to invite friends. • Turn existing customers into a channel for acquiring new users. • Use customers’ existing LINE connections to support campaign distribution. • A clear “Introduce to 5 Friends” mechanic makes the campaign easy to understand and participate in.
Campaign Highlights
Nespresso OA → LINE-Based Customer Engagement → Campaign / Brand Experience Core Campaign Mechanism: LINE OA + Digital Customer Engagement
