PANDORA
VIP Event Engagement Campaign
Pandora launched a WeChat Official Account-based interactive experience during its celebrity and influencer event in Shanghai. Guests received a digital event passport and collected stamps after completing various on-site activities, with each stamp verified by event staff. Participants who completed all experiences received exclusive gifts, increasing engagement while encouraging visitors to explore every activity zone.
Key Benefits
• Increased WeChat Official Account engagement • Encouraged participation in all event activities • Enhanced celebrity and brand experience • Collected customer engagement data
Campaign Highlights
• 4-Day Exhibition Campaign • 3,769 Digital Collections • 771 Participants • 667 Completed All Activities • 87% Completion Rate
