SAMSUNG ELECTRONICS
Galaxy S Product Experience Rally
Samsung launched an interactive Galaxy S8 Product Experience Rally at its flagship store during the Galaxy S8 launch campaign. Visitors experienced five key product features at dedicated demo stations and collected digital stamps after completing each experience. Customers who completed all activities earned a chance to win prizes, encouraging hands-on product exploration while increasing engagement with the new device.
Key Benefits
• Increased customer engagement with new product features • Encouraged visitors to complete the full product experience • Enhanced product understanding through demonstrations • Increased store traffic and campaign participation
Campaign Highlights
• Campaign Period: 20 Days • 18,600 Digital Stamp Collections • 3,780 Campaign Participants • 2,150 Reward Coupons Issued • 92% Coupon Redemption Rate
