Starbucks
Seasonal stamp campaigns that turn LINE engagement into repeat customer interactions.
Starbucks Taiwan leveraged Echoss to run seasonal stamp campaigns through LINE and other social platforms, creating an interactive customer journey from campaign discovery to reward redemption. Customers could access campaign content through LINE, receive campaign messages, download vouchers, and redeem their rewards, connecting digital engagement with offline customer visits. The case demonstrates how a campaign can use LINE as the primary engagement channel while encouraging customers to return and interact with the brand.
Key Benefits
• Encourage customers to interact with seasonal campaigns through LINE and social platforms. • Connect digital campaign participation with offline customer visits. • Use stamps and vouchers to motivate continued participation. • Guide customers from campaign discovery to voucher redemption within the LINE ecosystem. • Support creative campaigns that can be adapted to different seasonal promotions.
Campaign Highlights
LINE Campaign → Friend Gets Message → Click & Get Voucher → Voucher Download → Coupon Redemption Core Campaign Mechanism: Seasonal Stamp Campaign + LINE Engagement + Voucher Redemption
