Subway
Member Get Member (MGM) Campaign
Subway used Echoss to implement a Member Get Member (MGM) campaign on LINE, encouraging existing customers to introduce the brand to their friends. Participants were asked to introduce the campaign to 5 friends, creating a referral-driven acquisition mechanism directly through the LINE ecosystem. According to the Echoss case study, the campaign increased the participation rate on LINE OA by +30%, demonstrating the potential of social referral mechanics to expand customer engagement and reach new users.
Key Benefits
• The campaign achieved a reported +30% increase in participation rate. • Encourage existing users to invite friends. • Turn existing customers into a channel for acquiring new users. • Use customers’ existing LINE connections to support campaign distribution. • A clear “Introduce to 5 Friends” mechanic makes the campaign easy to understand and participate in.
Campaign Highlights
Introduce to 5 Friends → Friend Engagement → LINE OA Participation Reported Result: +30% LINE OA Participation Rate Core Campaign Mechanism: MGM / Referral Campaign + LINE OA
