TOYOTA
New Vehicle Launch Experience Rally
Toyota launched a nationwide new vehicle launch campaign across more than 150 dealerships. Invited guests registered before the event and completed interactive experiences, including event check-in, showroom visits, and game activities. Participants collected digital stamps at each activity station, and those who completed the rally earned one chance to enter an exclusive lucky draw.
Key Benefits
• Increased customer engagement during vehicle launch events • Encouraged visitors to complete the full dealership journey • Enhanced product experience through interactive activities • Simplified event registration and visitor management
Campaign Highlights
• Campaign Period: 1 Day • 150+ Dealerships Nationwide • 4,482 Digital Stamp Collections • 1,356 Campaign Participants • Invitation-Based Event Registration
