UNIQLO Japan
Cross-Marketing Stamp Rally with other merchants
UNIQLO partnered with local merchants to launch a community-based digital stamp rally that revitalized the surrounding shopping district. Customers collected digital stamps by visiting participating stores and redeemed reward coupons at UNIQLO. The campaign increased foot traffic across the area and was featured by local media as a successful cross-marketing initiative.
Key Benefits
• Revitalized the surrounding shopping district • Increased traffic for both UNIQLO and local merchants • Encouraged visitors to explore multiple participating stores • Created a win-win benefiting with the local community • Mobile web campaign with no app installation required
Campaign Highlights
• Community-based cross-marketing • Collaboration with local merchants • Media-featured revitalization campaign • Scalable model for local commerce
